It began with traditional newspaper circulation about a decade ago, and now the phenomenon has spread to television: Like millions of Americans who shun the daily paper, many are voting with their remotes and are turning off network TV.
According to the Financial Times, U.S. broadcast networks have suffered “a precipitous drop” in ratings so far this year, which is bound to hit their balance sheets as they lose a share of the $70 billion in annual ad sales.
Media CEOs say television viewing itself is at an all-time high, but the way Americans watch is changing. Millions now watch programs via digital recorders (so they can skip through the commercials) or ad-less, on-demand videos and programming they can stream online, either to computers or hand-held devices.
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WJAC tv in Johnstown, Pennsylvania is a terrible television station.
What refreshing news, for a change.
The amount of drivel in programs and the incessant and intrusive promotions and commercial advertising make even cable TV hard to stomach.
It is nice to hear that there are significant numbers not prepared to waste their time and intelligence on TV viewing.
As we are well aware, reliance on TV for news is also unrewarding because of the bias and lies being forced upon us.
Good post, Allan.